RudderStack, an open source customer data platform, raised $5 million in a seed round led by S28 Capital with additional participation from Salil Deshpande (Uncorrelated Ventures) and Florian Leibert (468 Capital).
According to the company, the funding will be used to accelerate product development and rollout to larger enterprises.
At most large enterprises, customer interaction happens at multiple places, from mobile-web to chat to backend systems. RudderStack provides the technical infrastructure required to bring all this customer event data together in a unified and consistent fashion so that enterprises can create value from it. The company has built integrations with all of the leading customer data destinations, including Snowflake, AWS, and Zendesk, and is particularly well suited for privacy-conscious enterprises.
Andrew Miklas, founding CTO of PagerDuty and Partner at S28 Capital, added, “With RudderStack, you can assemble a 360-degree view of your customer without the compliance and security headaches associated with sending all of your customer data to a third party aggregator. You can now get the big picture without the worry.”
RudderStack also announced the acquisition of data integration company Blendo, which brought additional IP and expertise to the RudderStack team.
With the acquisition of Blendo, RudderStack was able to incorporate Blendo’s cloud-based ELT solution into the RudderStack Customer Data Platform, and combined the teams. Blendo founder Kostas Pardalis joined RudderStack as Head of Growth.
“With Blendo, I had the opportunity to be part of a great team that executed on the vision of turning any company into a data-driven organization,” said Pardalis. “We’ve combined the talented Blendo and RudderStack teams together with the technology that both companies have created, at a time when the customer data market is ripe for the next wave of innovation. I’m excited to help drive RudderStack forward.
Image Credit: RudderStack