Samya.AI, an enterprise revenue growth AI SaaS platform, raised $6 million in seed funding led by Sequoia India.
According to the company, the global consumer packed goods (CPG) industry is losing 8%-10% revenue growth potential due to increased scale, complexity, and volatility at the intersection of demand and supply operations. This loss is estimated to be $150 billion in the US alone.
Most of this loss is due to inefficiencies at the intersection of the core sales/distribution, pricing & promotions, and inventory operations. These teams often work in silos, operate on different legacy systems, optimize for different metrics, and cannot anticipate and proactively learn emerging patterns, blind-spots, and interdependencies in their activities. The impact of external factors such as evolving weather conditions, macro-economics, consumer preferences further escalates the problems.
“Demand-supply interactions are becoming very unpredictable and vulnerable, resulting in huge lost revenue opportunity. This trend will continue unless addressed proactively, especially when a large number of CPG companies have been facing saturating growth,” said Co-founder and CEO Shailendra ‘Shelly’ Singh.
Samya.AI aims to address these issues holistically. The company brings the power of deep learning, probabilistic machine learning, and reinforcement learning approaches together with deep domain expertise to help CPG companies recapture revenue growth potential.
“AI/ML-powered learning and recommendation systems that augment front line decision-makers are needed to plug revenue leakage,” said Deepinder Dhingra, Co-founder, COO & CPO. “We are building a category-defining product by assembling the best AI/ML and Engineering team in this space-based out of Bangalore.”