Instacart believes the acquisition will unlock better pricing and pricing for customers. Retailers and CPG brands will have access to new individualized and customized pricing tools.
Eversight’s CPG and retail partners include Hershey’s, Coca-Cola, and Raley’s.
Last year, Instacart acquired Caper AI, a startup that builds cashier-less checkout technology, for around $350 million.
The company’s acquisition of Caper AI followed just weeks after Instacart acquired FoodStorm (for an undisclosed sum) to help stores take and manage catering-style larger orders of ready-made food.......