The round was led by Andrew Ogawa of Quest Ventures with participation from Mirae Venture Partners and Jim Davidson, founder of Silver Lake, through his investment vehicle – Paxion.
Other investors participating in financing round include Ed Zander (former CEO of Motorola), returning investors Innovation Global Capital, Asahi Media Lab Ventures, Claytonia Capital, and first-time investors and NBA stars Mo Bamba and Andre Iguodala.
“Chat applications let fans connect with their favorite content when, where, how, and with whom they want to, while enabling brands with huge fan bases to provide content-rich experiences customized for each fan,” said Alex Beckman, founder and CEO of GameOn. “As businesses continue to transform into mobile-first digital organizations, chat-based applications have a huge opportunity to enhance the brand-to-fan experience by being more natural and less robotic.”
“This additional round of funding allows us to enhance our platform’s capabilities, expand into new verticals, and help more brands connect with their fans in meaningful ways,” said Alex Beckman.
GameOn has raised $18.5 million to date, including a $2 million seed round in 2016 and a $6.5 million Series A round in 2017.
Chat applications are growing industry-wide, and according to a Gartner study, companies are employing them for customer service and support at an accelerated rate.
The GameOn ChatOS platform helps brands realize new opportunities, enabling them to connect with fans organically, where they are, on the platforms of their choosing, and with content they want. Its messaging platform allows fans to engage with brands in natural conversation while delivering rich content like scores, live updates, highlights, gifs, and unique videos.
The company’s clients include the NBA, NHL, PGA, Arsenal F.C., Sky Sports, and Time Inc.
Image Credit: GameOn Technology