Flexera, which provides software installation, open source software scanning, and software monetization solutions, acquired Revulytics, a cloud-based software usage analytics platform.
The Revulytics cloud-based software usage analytics platform gives software developers deep visibility into how their products are being used and misused, providing them with actionable intelligence to generate revenue, optimize product development, and make data-driven decisions across their business.
Software usage analytics is a fast-growing space. As software companies evolve their business models, understanding product usage is a critical success factor. According to Flexera, companies that understand usage are more confident that their price is aligned with value, but only 35% of companies can gather product usage data very well with on-premises software companies lagging further behind.
With the acquisition of Revulytics, Flexera continues to expand its software monetization platform giving organizations more insight into the actual use of their products. Enhanced capabilities include compliance data analytics, user behavior and telemetry, and in-app messaging, providing software companies with the intelligence to make better pricing, compliance, roadmap, and strategy decisions.
“Software monetization is more than licensing and enforcement; it’s also about understanding actual product usage. This insight enables product teams to make better, data-driven decisions and gives compliance teams the actionable data they need to generate revenue from unlicensed use,” said Brent Pietrzak, SVP and General Manager of Flexera’s Supplier Division.
“Flexera is already recognized by Frost & Sullivan and IDC for its software monetization platform and usage analytics capabilities. With the incredible people and products at Revulytics, we are expanding our offering to provide software and technology companies with even more insights to build and implement their digital business models.”