Glassbox, an enterprise analytics platform used to optimize user experiences on web and mobile applications, raised $40 million in a Series C funding round.
Brighton Park Capital led the funding round with participation from existing investors, including Updata Partners, Ibex Investors, Gefen Capital, and CEIIF.
As part of the investment, Lisa Hammitt, Global VP of Data & AI at VISA and Special Advisor to Brighton Park, and Zachary Gut, a partner at Brighton Park, will join the company’s board of directors.
Glassbox has raised $70 million to date. The company plans to use the new funds to expand its teams and further develop its analytics products.
Glassbox empowers organizations to manage and optimize the entire digital lifecycle of their web and mobile customers. Leveraging big data, behavioral analytics, session replay, free-text search, application monitoring, and machine learning capabilities, Glassbox enables enterprises to see not only what online and mobile customers are doing but also why they are doing it. Most importantly, Glassbox informs and facilitates action based on those insights that can lead to enhanced customer experience, improved conversion ratios, higher sales, agile IT troubleshooting, and also improved regulatory compliance and faster customer disputes resolution.
“Even in these extremely difficult times, digital traffic is surging and companies are focused on how to communicate with new and existing customers digitally. Our technology helps the most sophisticated companies in the world map, protect and grow their digital assets,” said Yaron Morgenstern, CEO of Glassbox.
“The Glassbox platform bridges the gap between traditional APM and front-end marketing solutions with thousands of users across different departments using our technology. We are on a mission to help great companies achieve excellent digital outcomes, and our investors’ confidence in us at this moment in time is inspiring.”
Image by mohamed Hassan from Pixabay