Canopy, an advertising technology company, specializing in strategic campaign management, has announced the launch of Canopy IQ, an AI-powered analytics and cross-channel attribution platform.
Designed for Senior Living providers searching for data-driven business intelligence and occupancy solutions, this solution accelerates the shift to digital workflows in order to meet surging demand for pin-point marketing intelligence, waste reduction, and increased sales.
“The Senior Living data ecosystem is incredibly complex and challenging to navigate. Our objective is to simplify this process and provide our partners with the tools they need to increase revenue by creating a strategic advantage,” said Canopy’s Founder, Bobby Youngs. “We are thrilled that Senior Living providers can benefit from emerging algorithm-based technologies to implement real-time actionable insights.”
Canopy IQ provides Senior Living marketers with the ability to identify and analyze “High Potential Prospects,” or HPP. Aggregating HPP data provides critical guidance for campaign strategy, which leads to increased website conversions. Translating primary market area business intelligence on seniors and extended families during the research and consideration phase aligns the ideal client potential of Senior Living communities.
“Helping our valued customers innovate by converting insights into occupancy rates is our first priority,” added Wesley Greene, Canopy’s Managing Partner. “Canopy IQ is a seamless way to deliver transparent, high-impact campaigns that generate large volumes of lead-producing traffic for our clients. Identifying and reaching the right audience is the most cost-effective way to increase return on ad spend.”
Canopy IQ features an array of AI-powered digital marketing advancements, including multi-channel campaign visualization with sophisticated dashboard functionality. The platform ingests and analyzes large data sets from multiple streams and optimizes campaign performance. Interactive reporting unifies marketing intelligence with campaign performance, empowering Senior Living providers to make smarter business decisions at scale.
Image Credit: Canopy