BoostUp.ai, a contextual revenue intelligence platform, raised $6.25 million in a new funding round.
The round was led by Canaan Partners, with participation from Emergent Ventures, BGV, MFV Partners, and Correlation Ventures, as well as executives from Okta, Marketo, New Relic, Google, and Palo Alto Networks.
The company will use the latest funds to support the continued development of its platform and to scale operations.
BoostUp.ai’s AI-driven platform ingests unstructured communications from email, calendars, messages in Slack and Microsoft Teams and call recordings and transcripts from Zoom, but also customer support tickets and product usage data to knit together a holistic picture of customer accounts and prospects. It then applies natural language parsing, sentiment analysis and indexing on spoken and written keywords to help companies to forecast more accurately and also get early warning signs of deals and account churn.
Customers include Branch, Iterable, Toluna, GrandRounds, PerimeterX, and DealPath.
“BoostUp.ai is a best-in-class revenue intelligence platform with the potential to lead this growing category. Self-reporting of data by reps makes it incredibly difficult to accurately assess deal and account status, no matter the industry. So almost always, quarters end with a positive or a negative surprise,” said Joydeep Bhattacharrya, general partner at Canaan.
“As teams move to more remote and hybrid settings, with more communication happening exclusively via digital channels, the ability to use that data to more accurately forecast business performance will become table stakes for all companies.”
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