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Pure Drink sells its soft dirks brands to Reliance Industries

Reliance Industries says the acquisition will expand its FMCG business in India

by Babu Patil
Pure Drink sells its soft dirks brands to Reliance Industries

Reliance Industries announced the acquisition of homegrown soft drink brands Campa and Sosyo from Pure Drink to scale up its FMCG business.

Reliance aims to serve 7,500 towns and 300,000 villages in the next five years in India. The terms of the acquisition were not disclosed.

With this foray, Reliance will compete with FMCG behemoths like Hindustan UnileverNestle, and Britannia in India. The FMCG market is worth over $110 billion Industry in the country.

“I am excited to announce that this year, we will launch our fast-moving consumer goods business. The objective of this business is to develop and deliver high quality, affordable products which solve every Indian’s daily needs,” said Isha Ambani, director of Reliance Retail Ventures....

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