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India accelerates electronic device testing and safety approvals

India is the world's second-largest smartphone market with more than 600 million users.

by Babu Patil
India accelerates electronic device testing and safety approvals

Currently, it takes 20 weeks for consumer electronics to pass safety tests in india. New approvals could bring that down to as little as three days. The Bureau of Indian Standards is considering a pilot project to do away with the existing sequential testing model and deploy parallel testing for electronic devices in the South Asian market.

India plans to speed up smartphone and earbud testing and safety approvals to shorten market time. New approvals might reduce the time it takes for consumer gadgets to pass safety tests from 20 weeks to 3 days.

The Bureau of Indian Standards (BIS), which makes quality and safety standards, is looking into a pilot project to replace sequential testing with parallel testing for the South Asian market.

According to Reuters, the BIS met with India’s technology minister, industry association MAIT, and Apple and Samsung to discuss the idea.

Earbuds might be the first to go through the new testing process. MAIT could add more products to the list over time.

In sequential testing, a device undergoes a series of tests one after another to gain BIS certification, which is required for all commercially available devices in the country. Nitin Kunkolienkar, president of MAIT, told TechCrunch that the group had advised parallel testing to cut that time.

The deployment of the new model could help reduce the testing time from 20 weeks to three days.

With over 600 million smartphone users, India is the world’s second-largest smartphone market after China, according to Hong Kong-based analyst firm Counterpoint.

Companies like Apple, Samsung, and Xiaomi already compete for market share among customers in the country. 

Prabhu Ram, head of the Industry Intelligence Group at market research firm CyberMedia Research, said that shorter testing and safety checks would mean faster clearances and a possible faster time to market that would be more in line with global launches.

“For Indian consumers, the new swifter testing and certification timelines will translate into shorter wait times on the latest consumer electronics products,” he said....

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