Verto Analytics, a behavioral analytics platform, completed its new growth round of $16 million.
The round was completed over the past 18 months in several tranches and formally closed before the end of December 2019.
The latest funding round came from some of the company’s existing venture capital investors, including Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment.
New investors include OP Bank Finland, Saastopankki Bank Fund, Professional and private investors via Springvest, Tom Glocer (former CEO of Thomson Reuters), Ben Feder (currently an executive at Tencent, formerly CEO of Take Two Interactive), Steve Marshall (founder of Invision), and Steve Farella (chairman of MDC Media Partners).
The company plans to use the new funds to accelerate the commercial rollout of its new solutions (both syndicated and custom) and making strategic improvements to its customer service.
Verto Analytics is a media measurement company. The company’s behavioral analytics platform helps brands and companies get a holistic view of consumers, including their behavior, along with demographics, lifestyles, attitudes, and interests. The company owns and operates single-source, passively metered panels in different countries; these panels measure behavioral changes over time across all media.
Brands, publishers, and researchers leverage Verto’s services to benchmark against competitors and the market, fill in the gaps in the consumer journey, and identify ways to increase engagement and loyalty. Verto’s behavioral research platform equips market researchers with deep, passive meter data solutions and the application of triggered surveys on top of the panel.
“This new round gives us added momentum to strengthen our commercial operations and continue our R&D,” said Pat Brennan, president of U.S. operations at Verto Analytics. “We’ll leverage key customer feedback to add new features to our market research solutions.”