Pattern89, a platform specializing in creative artificial intelligence to maximize digital ad performance, raised $2 million in growth capital funding.
The funding round included participation from Break Trail Ventures, Elevate Ventures, F&M Investments, High Alpha Capital, and Vitalize.
The company plans to use the new funds to grow its go-to-market, data science, and engineering functions and expand its current product line, beginning with new product Pattern89 Predict.
“We’re leading the market in creative AI,” said R. J. Talyor, CEO and Founder of Pattern89. “This funding will allow us to continue improving our technology to gain more insights into the elements that drive advertising success – like colors, video dimensions, copy sentiment, and more – and empower marketers to accurately predict what will work for their digital creative, rather than guessing at what might work. We are grateful our investors share our belief and vision in the future of creative AI in marketing.”
Pattern89 determines what elements of ads perform best while elevating creativity as the central driver of marketing effectiveness. Pattern89 measures more than 49,000 creative dimensions across 1,300 global brands to analyze and predict what drives the best ad performance with over 95% accuracy.
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